Roxy Gerretsen - Creative Brand Director
I build the world your brand belongs in.
I build cohesive brand worlds, from strategy to atmosphere.
Designed to be felt, not just seen.
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Defining the foundation, positioning and narrative your brand stands on.
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Shaping a distinctive visual language that feels coherent and recognisable.
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Translating brand DNA into atmosphere, objects and environments.
For
For founders who care about taste.
For brands that seek coherence.
For concepts that deserve a world of their own.
Working across lifestyle, hospitality and product-led brands.
I believe coherence is what gives a brand depth. When concept, atmosphere and expression speak the same language, a brand doesn’t need to shout; it resonates.
