Roxy Gerretsen - Creative Brand Director

I build the world your brand belongs in.

I build cohesive brand worlds, from strategy to atmosphere.

Designed to be felt, not just seen.

  • Defining the foundation, positioning and narrative your brand stands on.

  • Shaping a distinctive visual language that feels coherent and recognisable.

  • Translating brand DNA into atmosphere, objects and environments.

For

For founders who care about taste.

For brands that seek coherence.

For concepts that deserve a world of their own.

Working across lifestyle, hospitality and product-led brands.

I believe coherence is what gives a brand depth. When concept, atmosphere and expression speak the same language, a brand doesn’t need to shout; it resonates.

Let’s create something lasting.

Begin a collaboration